CNN To Fire As Much As 50 Employees Following Ratings Fiasco

With approval ratings continuing to plummet, CNN is getting ready to lay off as much as 50 employees, mainly from the network’s digital projects, Breitbart reports.

Vanity Fair’s Joe Pompeo was first to cover the story and reported on February 12 that CNN “is targeting big savings on the digital side” by shedding employees who work in the cabler’s “premium businesses including CNN Money, video, product, tech and social publishing.”

According to Pompeo:

Several high profile digital initiatives are being scaled back, including CNN’s virtual reality productions and its efforts on Snapchat, where CNN recently nixed a live daily webcast after just four months. CNN’s business-oriented MoneyStream app, as BuzzFeed reported earlier this month, is in the gutter as well. A team that works on the digital extensions of documentary-style TV shows, such as Anthony Bourdain’s Parts Unknown and Lisa Ling’s This is Life, as well as the Brooke Baldwin series American Woman, is also being reorganized.

“CNN missed its target by tens of millions of dollars, according to a person with knowledge of the numbers…”, Pompeo added.

This comes two months after numbers for cable news ratings were released for the 2017 cable TV season, numbers that bode ill for CNN as it was in third place behind MSNBC, another fundamentally liberal network.

It is particularly painful for CNN to find itself in this losing position as it is only a shadow of the network that was once considered a frontrunner among cable news in the U.S.

In December last year, Breitbart’s John Nolte wrote that CNN not only hit rock bottom on the charts but that even its primetime viewership had seen a double-digit loss. And all this as the second-placed MSNBC saw a rapid increase in ratings while reigning leaders Fox News held on to its usual first place.

What’s worse for CNN is that its third place came with 100,000 viewers less than the second-placed MSNBC. As per Breitbart:

  • FNC: 1,501,000 (up eight percent)
  • MSNBC: 885,000 (up 47 percent)
  • CNN: 783,000 (up four percent)
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